كتاب : : Mobile Market ing

title : Mobile Market ing
author : Alex Michael and Ben Salter
year : 2006
Content

- The wireless revolution
- nderstanding the wireless world
- Marketing for a wireless world
- Improving brand awareness
- Wireless advertising models
- Delivering content to wireless devices
- M-commerce
- Mobile spam
- Measuring results
- Budgeting and planning
- Adult content
- Application environments
- WAP and the mobile Internet
- Case studies
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روابط التحميل

http://www.mirrorcreator.com/files/FMOCBLZM/marketingBook14_0.rar_links