The Secrets of Word-of-Mouth Marketing

title : The Secrets of Word-of-Mouth Marketing
author : George Silverman
year : 2001
content
introduction
CHAPTER 1—Dominating Your Market by Shortening the CustomerDecision Cycle
CHAPTER 2—The Power of Word of Mouth
CHAPTER 3—The Nine Levels of Word of Mouth
CHAPTER 4—Harnessing Word of Mouth
CHAPTER 5—Using Word of Mouth to Speed the Decision Process
CHAPTER 6—Delivering the Message
CHAPTER 7—Viral Marketing
CHAPTER 8—Researching Word of Mouth
CHAPTER 9—Constructing a Word-of-Mouth Campaign
CHAPTER 10—Word of Mouth, the “Tried and True” Way
CHAPTER 11—Campaign Methods That Work Best
CHAPTER 12—Practical Tips and Suggestions
CHAPTER 13—The Secrets of Word-of-Mouth Marketing
CHAPTER 14—An Allegory: The Emperor’s New Marketing
CHAPTER 15—The Future

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