كتاب : Management of Marketing

title : Management of Marketing
author : Geoff Lancaster and Paul Reynolds
year : 2005
Content
- Marketing Philosophy
- Marketing Environment
- Constituents of Marketin
- Buying Behaviour
- Segmentation, Targeting and Positioning
- Product Strategy
- Pricing
- Channels of Distribution
- Logistics
- Advertising, Sales Promotion and Public Relation
- Selling and Sales Management
- Direct Marketing
- Customer Relationship Management
- Marketing Information and Research
- Sales Forecasting
- Societal Marketing
- International Marketing
- Internet Technology and Marketing
- Marketing Strategy, Planning and Control
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