كتاب : Beyond Traditional Marketing

title : Beyond Traditional Marketing
author : Kamran Kashani
year : 2005
Content
Chapter 1 Introduction
Chapter 2 Value Chain Marketin g
Chapter 3 Countering Commoditization : Value-added Strategies and Aligning with Customers
Chapter 4 The Marketing of Services: How is it Different ?
Chapter 5 The Missing ‘P’ in the Marketing Mix: Putting Passion into Brands
Chapter 6 Beyond Beating Competition: Shaping Markets for Profitab le Growth
Chapter 7 New Frontiers in Pricing for Profit
Chapter 8 Beyond the Matrix: An Organization-wide Solution for Creating and Sustaining Customer Value
روابط التحميل

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