كتاب : ADVANCED THEORY AND PRACTICE IN SPORT MARKETING

title : ADVANCED THEORY AND PRACTICE IN SPORT MARKETING
author : Eric C. Schwarz and Jason D. Hunter
year : 2008
Content


1 INTRODUCTION TO SPORT MARKETING
2 MANAGING THE SPORT MARKETING
3 SPORT MARKETING RESEARCH
4 SPORT MARKETING INFORMATION SYSTEMS
5 SPORT CONSUMER BEHAVIOR
7 SALES MANAGEMENT IN SPORT
9 COMMUNICATION MANAGEMENT IN SPORT
10 SPORT ADVERTISING
11 SPORT SPONSORSHIP
12 SPORT RETAIL MANAGEMENT
13 SPORT E-BUSINESS AND E-COMMERCE
14 INTERNATIONAL AND GLOBAL
MARKETING IN SPORT
15 ENTERPRISE SPORT MARKETING MANAGEMENT
روابط التحميل

http://www.mirrorcreator.com/files/RVSCCVKS/marketingBook6.rar_links