Online Promotions Winning Strategies and Tactics

title : Online PromotionsWinningStrategies and Tactics
Author: Bill Carmody
Year :2001
Content
Chapter1 Promotional Marketing Basics
Chapter2 Why Online Promotions Work
Chapter3 Planning an Online Promotion
Chapter4 Protecting Yourself and Your Company Online
Chapter5 Outsourcing versus In-House Resources
Chapter6 How to Create a Multibrand Promotion
Chapter7 Promoting the Promotion
Chapter8 What to Do after the Promotion
Chapter9 The Future of Online Promotions

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