The Secrets of Word-of-Mouth Marketing

title : The Secrets of Word-of-Mouth Marketing
author : George Silverman
year : 2001
content
introduction
CHAPTER 1—Dominating Your Market by Shortening the CustomerDecision Cycle
CHAPTER 2—The Power of Word of Mouth
CHAPTER 3—The Nine Levels of Word of Mouth
CHAPTER 4—Harnessing Word of Mouth
CHAPTER 5—Using Word of Mouth to Speed the Decision Process
CHAPTER 6—Delivering the Message
CHAPTER 7—Viral Marketing
CHAPTER 8—Researching Word of Mouth
CHAPTER 9—Constructing a Word-of-Mouth Campaign
CHAPTER 10—Word of Mouth, the “Tried and True” Way
CHAPTER 11—Campaign Methods That Work Best
CHAPTER 12—Practical Tips and Suggestions
CHAPTER 13—The Secrets of Word-of-Mouth Marketing
CHAPTER 14—An Allegory: The Emperor’s New Marketing
CHAPTER 15—The Future

روابط التحميل
http://x7.to/q4qda4
http://ifile.it/4wb2jyk/marketingBook4.rar
http://uploadbox.com/files/785b56555a
http://www26.zippyshare.com/v/52079713/file.html
http://www.megashare.com/2602265
http://www.mediafire.com/?xon0q46sbj241ix
http://www.load.to/n6YB6fayZX/marketingBook4.rar
http://www.zshare.net/download/8068060016f00d78/
http://rapidshare.com/files/420596557/marketingBook4.rar
http://extabit.com/file/2a0r9klkwofew
http://www.easy-share.com/1912374724/marketingBook4.rar
http://www.ziddu.com/download/11782450/marketingBook4.rar.html
http://www.megaupload.com/?d=EXG6S4RJ
http://depositfiles.com/en/files/slt0cr0d5

» كتاب : Marketing Finance : Turning marketing strategies into shareholder value
» كتاب : Enterprise Marketing Management : The New Science of Marketing
» كتاب : THE 7STEP SUCCESS SYSTEM TO BUILDING A $1,000,000 : NETWORK MARKETING DYNASTY : How to Achieve Financial Independence through Network Marketing
» كتاب : Advertising secerts of the written word
» كتاب :Marketing Insights from A to