كتاب : The Marketing Book

title : The Marketing Book
author : MICHAEL J. BAKER and SUSAN HART
year : 2008
Content
- One more time: what is marketing?
- Postmodern marketing
- Relationship marketing
- The basics of marketing strategy
- Strategic marketing planning: theory and practice
- Consumer behaviour
- Business-to-business marketing, organizational buying behaviour, interfirm relationships and network behaviour
- Marketing research
- Qualitative research
- Quantitative methods in marketing
- Market segmentation
- The marketing mix
- New product development
- Pricing
- Selling and sales management
- Brand building
- Integrated marketing communications
- Mass communications
- What do we mean by direct, data and digital marketing?
- A strategic approach to customer relationship management
- Marketing metrics
- Implementing strategic change
- Exit Services marketing – enter service marketing
- International marketing
- E-marketing
- Marketing for nonprofit organizations
- Marketing ethics
- Green marketing
- Marketing in emerging economies
- Retailing
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روابط التحميل

http://www.mirrorcreator.com/files/LUUT3NPE/marketingBook15.rar_links