title : marketing to women
author : Martha barletta
year : 2003
Content
- the power of the purse
- the differences that make difference
- the gender trends
- the stare gender culture
- the circule and compass
- the spiral path
- on your market
- get set : strategy and tactical planning
- go communication that connect
- face to face : sales and service
- notes to the CEO
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روابط التحميل
http://www.mirrorcreator.com/files/1T4MRPRW/marketingBook12.rar_links