كتاب : Introduction to Marketing Concepts

title : Introduction to Marketing Concepts
author : Graeme Drummond John Ensor
year : 2005
Content
- Introduction to marketing
- Strategic marketing: an overview
- Environmental factors
- Marketing research
- Segmentation
- Products, new product development and innovation
- Price and pricing strategy
- Promotion
- Place
- Analysing competitors and competitive advantage
- Targeting, positioning and brand strategy
- Strategic implementation
- Control
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روابط التحميل
http://www.mirrorcreator.com/files/7U6KLAAR/marketingBook11.rar_links