كتاب : THE EMERGENCE OF MODERN MARKETING

title : THE EMERGENCE OF MODERN MARKETING
author : ROY CHURCH & ANDREW GODLEY
year : 2003
Content
- The Emergence of Modern Marketing: International Dimensions
- Madame Tussaud and the Business of Wax: Marketing to the Middle Classes
Purposive Strategy or Serendipity? Development and Diversification in Three
- Consumer Product Companies, 1918–1939: J. & J.Colman, Reckitt & Sons, and Lever Bros./Unilever
- Closing the Deal: GM’s Marketing Dilemma and Its Franchised Dealers,
- Foreign Multinationals and Innovation in British Retailing, 1850–1962
Building Knowledge about the Consumer: The Emergence of Market
- Research in the Motion Picture Industry
Times Change and We Change with Them’: The German Advertising
- Industry in the Third Reich—Between Professional Self-interest and Political Repression



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